Social & content
Channel strategy, content systems and day-to-day execution that keep your brand clear, relevant and consistent.
Creative intelligence for ambitious brands
Sharp strategy.
Real momentum.
Mark Edges brings creative, influence and data under one roof—so your brand does more than look good. It moves with purpose, reaches the right people and grows with evidence.
100M+
campaign reach across creator-led work
50+Clients served
98%Client retention
300+Influencers
100M+Campaign views
400×Social growth
What we do
One team for brand, reach and performance.
Choose a focused service or build an integrated growth scope around your next launch, campaign or business goal.
Influencer marketing & PR
Creator discovery, outreach, negotiation, briefing and campaign management—from first shortlist to final reporting.
Performance marketing
Meta and Google campaigns shaped around business outcomes, audience insight and clear performance reporting.
Web, Shopify & SEO
Fast, focused digital experiences that turn attention into action, backed by search strategy and ongoing improvement.
Personal branding
Positioning, profile optimization and thought-led content for founders and experts who want visibility with substance.
Analytics & intelligence
Dashboards and reporting that connect campaigns, sales and customer behaviour to decisions your team can act on.
Meet the founder
Hello, I’m Shazmeen Nisar.
Digital Marketing Consultant & Marketing Strategist
I help businesses grow their online presence and connect with people in a way that feels clear, consistent and commercially useful. My work brings together social media, branding, campaigns and marketing direction—with data guiding what comes next.
I have also worked across campaign, sales and customer analysis, translating performance into decisions teams can actually use. Think Gen-Z instinct with grown-up strategy: current, sharp and never random.
Young perspective. Sharp strategy. Zero fluff.
4+ years50+ clients300+ influencersPakistan to global markets
Selected work
Built around the moment—and the business behind it.
A glimpse at the strategy, creator coordination and content systems we shape for brands in Pakistan and beyond.
Long-term partnership · Influencer marketing
Ideas Home by Gul Ahmed
Two years of creator-led retail and lifestyle storytelling across micro, macro and high-reach talent—delivering 40M+ influencer reach.
2-year partnership40M+ reachMulti-tier creators
Retail launch · Event content
Habitt
Shopping festivals, celebrity store raids, wedding storytelling and the Phase 8 grand launch—built to turn campaign attention into retail action.
30 influencers35 publicationsPhase 8 grand launch
BI · Retail and e-commerce intelligence
Data & Analytics
Decision-ready dashboards and forecasting across fashion, pharmaceutical, retail and e-commerce brands.
KhaadiDVAGOAzure Clothing
Our client roster
Built with brands that mean business.
From home, fashion and beauty to tech, education, finance, fitness and retail—our work moves across industries without losing the plot. Select a logo to reveal its brand colors.
How we work
Clear thinking before busy work.
We keep the process collaborative, decisive and easy to follow.
Understand the edge
We unpack your market, audience, offer and current performance to find the most valuable place to focus.
Shape the strategy
We turn the opportunity into a clear creative and channel plan with roles, deliverables and success measures.
Execute with control
Our team manages content, creators, campaigns and approvals while keeping quality and momentum aligned.
Learn and sharpen
We review what moved, what did not and what to improve next—so every cycle gets smarter.
Local understanding.
Global working style.
Based in Karachi and built to collaborate across borders, we support growing brands, founders and teams in multiple markets.
PakistanGCCUK & USAustralia
Start a conversation
Ready to find
your edge?
Tell us what you are launching, fixing or growing. We’ll start with the goal and recommend a focused next step.