The portfolio · In full

Work that made people look—and brands move.

Twenty numbered project stories across creator campaigns, launches, social content, founder brands, websites and analytics—with the numbers to back the work.

Explore the work Build something together

Ideas Home creator campaign photographed inside the store — Influencer marketingIdeas Home

Habitt grand launch event and media interview — Launch & PRHabitt

Quikfit social media campaign creative — Content creationQuikfit

50+Clients served

4+ yearsBuilding brands

98%Client retention

300+Influencers activated

100M+Creator campaign views

40M+Ideas Home reach

42M+Total PARCO views

400%+HI-Q reach growth

01 · Ideas Home by Gul Ahmed

Two years of turning home retail into culture.

We built an always-on creator engine around audience fit—not follower count alone. Macro and micro influencers brought seasonal collections, store moments and product stories into content people actually wanted to watch.

Influencer strategyCreator sourcingCampaign directionStore activations

2 yearsBrand partnership

40M+Creator reach

Macro + microCreator mix

The brief kept changing with the season. The standard never did.

Ideas Home creator campaign inside a styled bedroom display — Creator campaign

Ideas Home influencer shopping campaign — Retail storytelling

Ideas Home celebrity store raid — Celebrity store raid

02 · Habitt

A grand launch designed to feel impossible to miss.

From shopping festivals and celebrity store raids to wedding-led content, we shaped the creator and PR rollout for Habitt’s Phase 8 grand launch—Pakistan’s biggest home store.

Launch strategyInfluencer marketingPR outreachEvent content

30Influencers

35Publications

Phase 8Grand launch

One launch. Multiple reasons to show up, post and keep talking.

Media interview at the Habitt grand launch — Launch night

Habitt DHA Phase 8 storefront during the grand launch — Phase 8 store launch

Couple influencer campaign for Habitt — Couple campaign

03 · Allure Beauty + Bachaa Party

Store raids that turned visits into proof.

For Allure Beauty, we used smart barter-led creator collaborations to drive discovery around a destination for luxury beauty brands. For Bachaa Party, we supported influencer marketing around the Islamabad store launch.

Store raidsBarter collaborationsRetail launchesPerformance reporting

128,977Allure campaign views

5,515+Measurable interactions

2,477+Known shares

Creator energy, retail intent and reporting—kept in the same loop.

Allure Beauty store raid campaign performance report — Allure performance snapshot

Bachaa Party Islamabad store launch influencer content — Islamabad store launch

04 · Content studio

From zero presence to a content system with a pulse.

We create the full social layer: positioning, design, short-form editing, AI-assisted visuals, community thinking and paid-ad creative. The goal is not more posts. It is a brand people can recognise in half a second.

Content strategyStatic designVideo editingAI integrationPaid creative

Static + videoMulti-format production

Organic + paidConnected creative

From scratchSocial growth systems

Featured work: HI-Q LED TV, Quikfit, Mobihub Repairs, Al Nafi, Cossip and Suisse Bank.

Quikfit campaign content designed for social media — Quikfit content system

HI-Q LED TV campaign artwork — HI-Q social creative

05 · Personal branding

Four founders. Real voices. Measurable visibility.

We turn real expertise into a founder brand people remember across LinkedIn and Instagram—from positioning, profile direction and content pillars to shoot planning, publishing and performance review.

Founder positioningLinkedInInstagramThought leadershipContent production

4Founder brands

Up to 100×Growth achieved

2 platformsLinkedIn + Instagram

One LinkedIn snapshot recorded 8,624 followers, 5,292 post impressions and 44.8% weekly impression growth—backed by 810 profile views in 90 days.

Brand story planning

Behind-the-scenes founder branding video production — Behind the scenes

LinkedIn analytics showing 8,624 followers and 5,292 post impressions — LinkedIn growth snapshot

LinkedIn content performance showing a 27,000 percent increase over the prior seven days — Content performance

06 · BI & data analytics

Messy data in. Clear decisions out.

We translate retail, inventory, e-commerce, campaign and customer data into dashboards and forecasts teams can actually use—without needing a data dictionary open in another tab.

Power BIGoogle AnalyticsInventoryForecastingCustomer data

KhaadiFashion retail

DVAGOPharmaceutical retail

AzureFashion e-commerce

Dashboards are only useful when they make the next decision easier.

Retail, e-commerce, customer and forecasting dashboards — Decision-ready analytics

07–20 · More project stories

The wider body of work.

Campaigns, retainers and brand-building assignments across fashion, beauty, retail, finance, education, technology and wellness. Each snapshot records the brief, the work and the clearest proof point available.

07 · Shaffer by Grace Fabrics

Seasonal creator engine.

A pool of 20–25 creators with 12–15 selected per campaign, supported by monthly storylines for Summer and Winter launches.

20–25Creators sourced

20M+Reach in six months

08 · MNR

Wedding-season visibility.

Macro-influencer and celebrity storytelling for formalwear, including Laraib Rahim, Syra Yousuf, Sahar and Babar Azam.

MacroCreator strategy

Peak seasonWedding campaign

09 · Roshaan Home

A celebrity-led store raid.

Rehan and Rabya explored the collection, purchased signature pieces and styled their home with Roshaan’s Turkish furniture.

2Celebrity creators

Real useProduct storytelling

10 · Bachaa Party

Islamabad launch momentum.

Influencer marketing built awareness for the flagship-store opening and converted online attention into first-week footfall.

10M+Campaign views

4×Traffic and sales

11 · Total PARCO

Meme culture at scale.

Humorous creator content with Shahveer Jafry, Abbas Bukhari and Rana Hamza Asif for Gen Z and millennial audiences.

42M+Views generated

3Top creators

12 · Conatural

Beauty activation, live.

An interactive Emporium Mall experience amplified by Kanwal Aftab and Zulqarnain, combining product discovery with footfall.

2Special guests

On-groundMall activation

13 · Habitt Shopping Festival

Sale content that moved sales.

Three in-store campaigns during a one-year retainer, with creative sale storytelling and “Khel Ke Kharido” participation mechanics.

3Campaigns executed

2×Sales growth

14 · Grace Fabrics

Heritage made culturally current.

An Independence Day creator campaign connecting a special-edition newspaper concept with the brand’s long-standing legacy.

Since 1985Brand heritage

3Creators activated

15 · Masarrat Misbah Cosmetics

Beauty content built to convert.

GRWM, everyday, party and travel-friendly product stories for foundation, BB cream and pressed powder across TikTok.

3Hero product lines

TikTokTrend-led execution

16 · HI-Q LED TV

Full-funnel social and PR.

Planning, graphics, product storytelling, community, promotions and Startup Pakistan PR for the Affordability Campaign.

400%+Reach growth

Full socialStrategy and execution

17 · QuikFit UAE

A fitness brand built from zero.

Brand identity, launch content and a mobile-first platform direction for finding nearby gyms, trainers and fitness deals.

30%+Teaser engagement

UAEDubai + Abu Dhabi

18 · Suisse Bank

Professional visibility, measured.

LinkedIn growth for the bank and CEO plus multi-platform content and quarterly insight reports to guide future investment.

3Platforms managed

QuarterlyPerformance reports

19 · Mobihub, Al Nafi, Gelasso + Candles & Crafts

Content systems across industries.

Australian tech marketing, education-focused design and lifestyle beverage social management—each with a distinct visual system.

2SEO websites

4Industries served

20 · Branding + consultation

Strategy before execution.

Luxury identity for Ayesha Amelia and growth consultation for Future Edge, HI-Q and Meclay London across sales, campaigns and social.

4Brands supported

End-to-endRoadmap to rollout

Our client roster

More brands. Same sharp standard.

Work spanning home, fashion, beauty, finance, education, technology, wellness and retail. Select a logo to reveal its brand colors.

Your brand could be the next case study.

Tell us what needs to move—attention, sales, influence, positioning or decisions. We’ll build from the goal.

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